I began thinking of starting a business back in 2017. (Of course it wasn't called ZURIE in my head at the time, and I wasn't even close to mentally prepared with all the work that comes along with it!) But, since childhood, I have always loved dressing up. Even if I wasn't always the most fashionable, I always bought what I loved and wore it with confidence. And that's what ZURIE is all about. Whether you're always on trend or sometimes you need a little guidance, I hope to inspire you to always be uniquely and unapologetically you, in whatever you wear. Hope to talk with you soon!